New Media Incubator

Student recording materials in the New Media Incubator

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Wright State University’s College of Liberal Arts (COLA) students are creative, out of the box thinkers who have a strong desire to learn and a motivation to succeed. Founded in 2016, The New Media Incubator (Inc) at Wright State University is a media production and innovation hub on campus that connects with the local and global community. It is a collaborative, welcoming environment for idea generation, learning experiences and growth opportunities where students create physical and digital media projects. Interns who work in the space are knowledge facilitators who work to create new projects and possibilities with others. The Inc is led by faculty from the Department of Communication and the Department of English, Language and Literatures. The Inc provides students with opportunities to:

  • gain creative skills,
  • pioneer new media products and genres,
  • engage with local industries, and
  • showcase their work.

Providing an opportunity to combine theoretical training with hands-on media production is critical to students’ success. The Inc is an innovative and welcoming space where this kind of opportunity happens. The studio and control room are where students get hands-on training with professional production equipment and processes. The editing suites are equipped with industry standard technologies where students learn post-production techniques and hone their storytelling craft. The conversation areas facilitate collaboration, feedback sessions, networking, and showcasing of student projects. The Inc embodies creativity, critical thinking, mentorship and opportunities for real-world experiences through a humanities based approach.

Students use the Inc to create long and short form marketing spots, documentaries, podcasts, news segments, cultural programs, and other projects. This media-rich collaborative environment is an ideal venue for campus-community engagement through mutually beneficial learning experiences and events. Two such opportunities are highlighted below:

Conversations at the Inc

A series of lively talks with creative practitioners and scholars working in a variety of media industries including radio, social media, television, marketing, and storytelling. Conversations at the Inc are guest discussions and demonstrations in which students gain valuable insight and consider the latest trends and foundations that are shaping communication in the community and beyond. Interactions with professionals who face these issues daily complement in-class projects and clarify the challenges students will encounter in a variety of careers.

Real-World Experience

Students enrolled in theory and production courses are provided opportunities to learn about current challenges that a business or community organization struggles with on a regular basis. A representative from the community organization poses the challenge to the students, who then research the audience. The students then create media modalities, flexible media projects that address the challenge. They also create creative plans for longer-term solutions.

Students benefit from these experiences by learning from industry leaders who share their successes and challenges. This gives students further insight into how their coursework is preparing them to meet some future challenges they will face in the workplace while also helping them establish a network of professional connections.

Practitioners/organizations benefit by having students participate in solving real problems they are facing while getting to know the full potential of Wright State’s award-winning COLA students who exhibit their passion, creativity, and promise through new media for storytelling.

These opportunities are only the beginning of innovative and exciting collaborations between community and organizational partners and The New Media Incubator.

Visit and Contact Information

If you have a project idea or would like to learn more about the New Media Incubator, use the button below to tell us more about your idea and we will contact you to schedule an initial consultation.

For more information contact:

Ashley Hall, Ph.D.
Co-Director, New Media Incubator
Assistant Professor, Department of English Language and Literatures

Jennifer Ware, Ph.D.
Co-Director, New Media Incubator
Associate Professor, Department of Communication

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