New Media Incubator

Students working in the control room.
Alex Parks (far left) and Jennifer Franer work in the control room during a recording of Wright News Now, a student produced newscast from Wright State University. Parks directs the camera operators while Franer runs the teleprompter for the anchors. (photo: Jennifer Ware)
Wright State University’s College of Liberal Arts (CoLA) students are creative, out of the box thinkers who have a strong desire to learn and a motivation to succeed.  The New Media Incubator (Inc), led by faculty from the Department of Communication and the Department of English, Language and Literatures brings these students new opportunities to:
  • gain creative skills,
  • pioneer new media products and genres,
  • engage with local industries, and
  • showcase their work.

Providing an opportunity to combine theoretical training with hands-on new media production is critical to students’ success. The Inc is an innovative and welcoming space where this kind of work happens. The studio and control room are where students get hands-on training with professional production equipment and processes. The editing suites are equipped with industry standard technologies where students learn post-production techniques and hone their storytelling craft. The conversation areas facilitate collaboration, feedback sessions, networking, and showcasing of student projects.

Students use the Inc to create long and short form marketing spots, documentaries, podcasts, news segments, cultural programs, and other projects. This media rich collaborative environment is an ideal venue for campus-community engagement through mutually beneficial learning experiences and events. Two such opportunities are highlighted below:

Conversations at the Inc

A series of lively talks with creative practitioners and scholars working in a variety of media industries including radio, social media, television, marketing, and storytelling. Conversations at the Inc are guest discussions and demonstrations in which students gain valuable insight and consider the latest trends and foundations that are shaping communication in the community and beyond. Interactions with professionals who face these issues daily complement in-class projects, and clarify the challenges students will encounter in a variety of careers.

Academic Inquiry - Research and Problem Solving

Students enrolled in theory and production courses are presented with current challenges that a business or organization struggles with on a regular basis. After talking to the business leaders, the students address the issue using media tools and practices. For example, many companies face brand awareness problems with younger customers. A representative from the business poses the challenge to the students, who then research the company and its audience. The students then create media solution modalities, flexible new media projects that address the challenge. They also create creative plans for longer term solutions.

Students benefit from these experiences by learning from industry leaders who share their successes and challenges. This gives students insight into how their coursework is preparing them to meet some challenges they will face in the workplace while also helping them establish a network of professional connections.

Practioners/organizations benefit by having students participate in solving real problems they are facing while getting to know the full potential of Wright State’s award-winning COLA students who exhibit their passion, creativity, and promise through new media for storytelling.

These opportunities are only the beginning of innovative and exciting collaborations between community and organizational partners and The New Media Incubator.

Donate to the New Media Incubator

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Calendar of Events


Visit the Space

If you have a project idea or would like to learn more about the New Media Incubator, use the button below to tell us more about your idea and we will contact you to schedule an initial consultation.

For more information contact:

Dr. Jennifer Ware
Co-Director, New Media Incubator
Assistant Professor, Department of Communication

Dr. Ashley Hall
Co-Director, New Media Incubator
Assistant Professor, Department of English Language and Literatures

Erica Hitchman (right) makes final adjustments to the anchor script before a recording of Wright News Now. News teams work in the control room and studio to produce 15 minute and 5 minute newscasts with stories about WSU and the surrounding community. (photo: Jennifer Ware)

Alex Parks (left) directs anchors Megan Nichols (on screen left) and Parker Burhman during a recording of Wright News Now, a student produced newscast from Wright State University

Senior Mass Communication students mentor others to learn about an internship opportunity. (photo: Jennifer Ware)

Aaron Lockhart (right) and Andrew Spoon check the aperature before beginning a stop motion PSA. They took over 150 shots for the 30 second ad, promoting a Dayton Food Bank Event. "Hop the Gem" won an Ohio Valley Student Production Emmy award. View the work at (photo: Jennifer Ware)

Mckenna Koewler (left), Halle Raines (left) and Kara Hamby check lighting and exposure settings for an advertising photography session. Students use the studio for photography, video, podcasts and creative sessions. (photo: Jennifer Ware)

Cameron Summers directs Wright Sports Talk with host Blake Sutherland and special guest Mark Alstork. View the program here: (photo: Jennifer Ware)